loss leader - translation to ρωσικά
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loss leader - translation to ρωσικά

PRODUCT SOLD BELOW COST TO STIMULATE OTHER, MORE PROFITABLE SALES
Loss-leader; Key Value Item; Loss leader pricing; Lossleader; Loss leaders; Loss-leading; Loss leading

loss leader         

['lɔsli:də]

общая лексика

товар

продаваемый с убытком с целью привлечения покупателей

loss leader         
см. leader 2
loss-leader         
loss-leader noun товар, продаваемый с убытком с целью привлечения покупателей

Ορισμός

loss leader
also loss-leader (loss leaders)
A loss leader is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other goods at the same shop. (BUSINESS)
N-COUNT

Βικιπαίδεια

Loss leader

A loss leader (also leader) is a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services. With this sales promotion/marketing strategy, a "leader" is any popular article, i.e., sold at a low price to attract customers.

One use of a loss leader is to draw customers into a store where they are likely to buy other goods. The vendor expects that the typical customer will purchase other items at the same time as the loss leader and that the profit made on these items will be such that an overall profit is generated for the vendor.

"Loss lead" is an item offered for sale at a reduced price that is intended to "lead" to the subsequent sale of other services or items. The loss leader is offered at a price below its minimum profit margin—not necessarily below cost. The firm tries to maintain a current analysis of its accounts for both the loss lead and the associated items, so it can monitor how well the scheme is doing to avoid an overall net loss.

Παραδείγματα από το σώμα κειμένου για loss leader
1. Nasa considers manned operations to be the equivalent of a gigantic supermarket loss leader.
2. The job cuts focus on Sweden, even though the Finnish operations are the greater loss–leader.
3. "We‘re not crybabies, but we believe that hypermarkets should not use these books as a loss–leader," Kee said.
4. Woolworths also say that their 5 Champagne is not a loss leader and they will make a profit on every bottle.
5. The high price of a pub pint – compared to the loss–leader prices charged by the supermarkets – has punched a hole in sales.
Μετάφραση του &#39loss leader&#39 σε Ρωσικά